Customer Relationship Management

The Newhotel CRM Package offers a varied set of tools to explore the potential of the client information accumulated on the databases of several of the Newhotel software family applications: Newhotel PMS Front-Office, Spa, Events and Conventions.

Dynamic Client's Files

The files with information about Clients and Companies collected in the databases of the Newhotel system can be dynamically enriched with the definition and incorporation of new fields and data structures and also screens of personalised search, using several of the available filters that can also be set by the user. This way, is possible to manipulate and take advantage of all the existing information and at the same time apply the different innovations for marketing effects. Naturally, it also eases the introduction of new Client, Company or Contact Files.

Registry and Schedule of Commercial Actions

Assures the management and search of a database with all the contacts and commercial actions made with each Client, with possibilities of search and graphical visualisation like a Timetable and Schedule by day, week or month. Includes electronic agenda for team management and commercial activities that is visible by time and date, week, month or year.

Marketing Campaigns

Allows the preparation and launch of marketing campaigns through the use of filters that allow hitting, with high precision, the wanted market target, according the criteria the user defines. The filter and files used in each campaign are automatically saved and can be search or reused at any time.

Automatic Mailings

To launch a Mailing for any amount of Clients is very easy: you just need to chose the selection criteria of the universe to reach and the text to use and the software sends. It applies technics for transparency of massive e-mails due to the spam protection filters. Besides the processes of electronic e-mail also supports other types of sending, such as letters, forms, envelopes and label printing.

Loyalty Points

For those cases where loyalty systems are implemented, this software allows making the management of the points given to each client by the several applications of Newhotel, as well as the balance point control in the several departments where they were used by the Client. Can also be defined the due date of the given points, departments where they can be used, units and services they can enjoy applying the points.

Activity Management

The application allows defining activities to be made by the commercial team that can be scheduled according the defined by the unit: meeting, phone contact, prospect, etc.

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